The naming of a recently launched fitness club in Tbilisi – OkTopUs embraces three

principal brand values:

 

Ok – for positive and inspirational spirit

Top – for competitive, winning mentality

Us – for friendly, club atmosphere

 

We then went on to create our own octopus symbol to represent free-spirit, fun and

creative manifestation of positive energy. In visual identity we also focused on and

developed three main elements:

 

Colors – bold, vibrant strokes in graffiti style

Character – purposeful, determined facial expressions

Shape – unique, memorable and flexible